3 Things Every Entrepreneur Must Know Before Starting Out

Pensive african american young entrepreneur working on laptop

I’m sure if I asked if you would want to be a CEO, the answer would likely be a yes. Even those people who are not willing to put in the time, or the years of service needed to build experience will still scream “yes”. 

The cap of the entrepreneur is an attractive but heavy one. Many people especially youths have rushed off to start their businesses only to end up beaten and disappointed down the line. 

The common problem is the fact that they rush into implementation without some basic yet crucial information needed to sustain them and their business. 

If you intend to start out on your own in the business world, here are the 3 things you must know before you do. 



Starting a business is an exciting and rewarding experience, but it can also be a challenging and lonely journey. Many entrepreneurs believe that they need to go it alone, thinking that they will have more control over their business and its operations. However, the truth is that starting a business alone can be a risky venture. Working with a team can help you avoid many pitfalls and increase your chances of success. 

One of the biggest challenges of starting a business alone is that it can be difficult to stay motivated and focused. Entrepreneurs often have to wear many hats, from marketing and sales to operations and customer service. Doing everything alone can lead to burnout and a lack of progress, which can ultimately hurt your business. On the other hand, working with a team can help you divide tasks and responsibilities, allowing you to focus on your strengths and work more efficiently. You can also benefit from the ideas and perspectives of others, which can help you make better decisions and overcome challenges more effectively. 

Of course, there are some successful entrepreneurs who have started out alone, but the truth a good team can improve your chances of success since investors are more likely to fund businesses with a strong team. 



As an entrepreneur, your personal brand is an extension of your business, and it can help you stand out from the competition, build trust with potential customers, and establish yourself as an industry leader. Here are two reasons why you must prioritize building your personal brand: 

Firstly, a strong personal brand can help you attract customers and generate new business opportunities. When you establish yourself as an expert in your field, people will be more likely to trust you and seek out your services or products. By consistently sharing your knowledge and expertise on social media, your website, and other platforms, you can build a loyal following of customers who see you as a thought leader in your industry. This can lead to more referrals, repeat business, and ultimately, more revenue for your business. 

Secondly, building a personal brand can help you build relationships and network more effectively. When people recognize and trust your personal brand, they are more likely to want to connect with you and work with you. This can open up new business opportunities, partnerships, and collaborations that can help your business grow and thrive. 




This last reason is going to break your heart, but this is necessary. Hold this last point dearly if you want your business to stand the test of time because this is the most important.  

Many entrepreneurs start their businesses because they have a passion for a particular craft or skill. While this passion is essential for creating a great product or service, it’s not enough to build a successful business. To truly succeed as an entrepreneur, it’s essential to focus not just on the craft, but also on the business side of things. 

An entrepreneur must be ready to make more informed decisions and set your business up for long-term success. This includes areas like financial management, marketing, sales, and customer service. By understanding the key drivers of your business, tracking your finances, and developing effective marketing and sales strategies, you can make better decisions that will drive growth and profitability. 

neglecting the business side of things can lead to burnout and failure. Many entrepreneurs who focus solely on their craft end up feeling overwhelmed and burnt out because they are doing everything themselves and struggling to keep up with the demands of running a business. 


Starting a business requires careful planning and preparation. This may not be all you need, but as a budding entrepreneur, if you know these three things, and stay true to them, you can increase your chances of success and create a sustainable business that stands the test of time.  


Share this with someone who needs it.  

George Omoraro 2023. All rights reserved

Group 6 CopyCreated with Sketch.

Join My Newsletter

Stay up-to-date with the latest news, insights, and opportunities